At the beginning of any romantic affair, both the ends put their best foot forward in communicating with each other. As we get busy with our daily schedules, the ‘constant exchange of thoughts’ drops and so, is the chemistry.
The absence of expression binds a relationship in a negative frame.
So, what do we do?
We try to ignite the same spark as it used to be by spending more time understanding each other, going out and having fun dates. This is how it works out and if you don’t try to put that effort forward, it fizzles out on a dead end with no scope for any reconciliation.
You and your relationship with brand work the same.
If you run your brand, it might be the time you two go out on a much-needed date before the entire growth hits a major roadblock.
Why the ‘date’ is even needed?
Remember the time when you had just started working out on a brilliant idea? It took long hours of work, sleepless nights, skipped meals to churn out that idea into a prominent entity that you proudly call it your brand today.
Defining goals of your brand is a primary step. If you forget to go by it at any time, you entire hard work can go down the toilet.
One of my former clients lacked certainty over the true intentions of her brand. One day she was foraying into media and, the other day she was into the fashion industry. That bothered me. No amount of money or resources can make your brand stand out if you don’t know what you are doing.
A customer wants to know, WHAT YOU DO instead of WHAT YOU CAN DO. Essaying several unsure products into your project diminishes the confidence into your core service.
It is not wrong to look out for expansions. As you grow, you let the roots crawl and grasp onto better things. But you don’t put the entire pieces in a food processor to grind them into an unidentifiable entity.
A brand should associate a strong identity at each phase of your relationship. The key is to flourish together.
Before your romance with the brand fizzles out, take it out on a date!
How to do a Brand-omantic date?
- Chalk out the problem statement. Think about what’s bothering you and your brand.
- Pick out an ideal date and time. I would suggest for evening slots that are free from everyday work clutter.
- Decide on a place that is free from the hustle-bustle. It can be anywhere which helps you think.
- Make sure you have a chair across your table where you can visualize the brand sitting right in front of you. As much as it sounds weird and funny, it is an important part of the date plan.
- Pick your favorite beverage that helps you boost your energy to think.
- Do not forget to take your essential stationery. A well-drawn plan on papers will help you both get clarity.
- On the D-Day, TALK.
Tell your present and future plans. Assess if they align and if they don’t, work it out. - Follow this practice once a month.
Sometimes, things can be overwhelming in this fast-paced world. Keeping a balance is tough but is required to sustain. This brand-dating approach will help you gain a hold of all the areas which can go wrong or has the potential to feature a sharp spike in gains.
If you hold each rope individually, the chances are that you might end up giving away the grip on any one of them. Tie them up into a knot on one end and hold it from that part. It is easier that way. The tight knot you see over there is your brand which is binding every aspect gracefully. Align the new prospects according to your core product.
Make a move before your nosy competitors get a chance to make profits out of your troubled paradise.
